AUS – RAPID ADOPTION OF GM CANOLA BOOSTS SALES BY 55 PER CENT


16 June 2014. Source: www.monsanto.com/global/au/newsviews/pages/rapid-adoption-of-roundup-ready-canola-boosts-sales-by-55.aspx

Australian growers are switching to Roundup Ready canola at the fastest rate yet purchasing a record 855 tonnes of seed this season.

Sales surged across the country demonstrating grower confidence in the value of Roundup Ready canola in all growing regions. More than 2,700 tonnes of Roundup Ready canola seed have been purchased since its introduction in 2009.

New high performing varieties, diminishing premiums for non-GM canola and growing market acceptance led to sales of 639 tonnes in WA sales (up 53%). Sales growth was even stronger on the east coast with growers in Victoria purchasing 91 tonnes (up 72%) and 125 tonnes (up 59%) in New South Wales.

The 55% increase in sales this season will lead to a big jump in market share as the overall area planted to canola is expected to be only slightly larger than last year.

Monsanto Australia Managing Director, Daniel Kruithoff, said that Roundup Ready canola is now a mainstream agricultural tool for growers across the country…