29 September 2015. Source: Genetic Literacy Project

Next-generation biotechnologies like CRISPR-Cas9, RNAi and cis-gene are being introduced with much fanfare as newer, better ways to more more precisely produce genetically engineered variants for crops, medicine, biofuels and other uses. But the opposition has already begun to mount.

Many anti-GMO activists are attempting to lump these technologies into the same bin as less precise prior genetic innovations, including transgenics, and they persist in in attempting to use the stigmatizing term “GMO” in describing them because of its power to demonize.

…public acceptance isn’t about just the science and new technology; it’s also about addressing fears, benefits and the mental connections people make with certain scientific advances. It is, in short, about marketing and persuasion.

Science, particularly the science of food, hasn’t historically done well in this area. They’ve tended to avoid the business of sales and persuasion, even though the modern concept of marketing probably got its start in agribusiness and food. But a look back at how scientists, companies making science-based products, and public interest groups have handled public perceptions of their new inventions could help find more effective ways to gain acceptance of this latest “magic bullet.”